20 Marketing Stats To Consider For 2014 [infographic]
Some pretty compelling reasons to have on online marketing strategy for your business in this infographic by WebDAM – especially related to sharing content, participation on social media, and using video. If you are actively visiting PMC you probably know this already, but since the stats show the more people are visual learners – pass […]
SGIA EXPO 2013 Delivers The Goods
For a few days last week the Orange County Convention Center in Orlando was the happiest place on Earth – at least for the specialty graphics crowd. In fact, the show floor was like one giant printing theme park with sounds of machines and moving parts, bright lights and flashing screens, and crowds that made […]
A Social View Of #PRINT13 From 30,000 Feet
Do you know why the expression is “a view from 30,000 feet?” I didn’t, so I looked it up. The consensus seems to be that it’s a common altitude for air travel, and the highest point in the sky many of us ever achieve. From this vantage point, we are able to see things clearly […]
Riding The Wave Of Killer Catalog Design
By Katherine Tattersfield, Print Geek I love catalogs. Ever since I got my hands on a JC Penny Christmas catalog when I was about 5 years old, I’ve been hooked on these print marketing tools. I remember impatiently waiting for holiday catalogs to arrive so I could make my list for Santa. My mother still recalls the day […]
What Printers Can Learn About Social Media from Skateboarding
By Katherine Tattersfield, Print Geek Since you’re on this site, I think it’s safe to assume that you “get” social media to some extent. Present company excluded, I’ve noticed a lot of printers asking for online marketing advice on LinkedIn. Since my background revolves around digital marketing, my fellow printing industry professionals want to pick my brain […]
Open Call For Print Samples To Showcase At #Print13
Greetings Citizens and Artisans of The Printerverse! PrintMediaCentr is honored to be working with GASC at Print 13 September 8-12 in Chicago! We are once again creating The Printerverse – a show floor feature located in booth 5440… and our theme is INSPIRATION & OPPORTUNITY – aka INSPIRTUNITY! This is an OPEN CALL for print […]
#PrintChat 3.0 Is Here!
Greetings Earthlings, Alternative Lifeforms, and Citizens of The Printerverse… Time certainly does fly when you are engaging with the biggest and best group of Print & Integrated Marketers on Twitter every week! It’s been over a year since @PrintMediaCentr took over the reigns of #PrintChat from @QuadGraphics, and I am happy to report that with […]
A Digital's Confession: How I Evolved into a Certified Print Geek
by Katherine Tattersfield Hello everyone! I’m Katherine and I’m a digital marketer who somehow morphed into a giant print geek. It all started a few months ago when I landed a job at a commercial printing company. At first I felt a strong sense of irony. I considered print advertising a waste of time and […]
Using PR to Grow Your Business – Start with a Press Release
By Marion Williams-Bennett In our last blog post, How To Create A Successful PR Campaign For Your Business, we looked at some of the fundamentals of how and why a company would want to start a public relations program. As we learned, PR can help you create awareness of your company and your services, PR […]
Create Custom Office Space With Print
Unlike Peter Gibbons who took a chainsaw to his cubicle to improve his view in Office Space, with the help of some wide format technology and some cool creative people, using print to freshen up your four walls is fast, easy and affordable – even when customized! Last year at SGIA Expo in Las Vegas […]
Screw 3D – How About A Catalog That Flies!
Shout out to Jamie McLennan for sharing this via Twitter! While projects like these aren’t in everyone’s price range, when you are lucky enough to be marketing airplanes, you have to spend big to win big! This is a solid example of creativity, and the possibilities of what can be achieved when print is your […]
13 Reasons Your Brain Craves Infographics
When someone is explaining something to you, do you typically respond with “I hear what you’re saying” or “I see what you’re saying” – your answer would categorize you as either a verbal, or a visual thinker. However, most people are a combination of both which should probably be reason #14 Infographics are so popular! Interesting […]