Shout out to Jamie McLennan for sharing this via Twitter!
While projects like these aren’t in everyone’s price range, when you are lucky enough to be marketing airplanes, you have to spend big to win big! This is a solid example of creativity, and the possibilities of what can be achieved when print is your medium!
EMBRAER FLYING BOOK from Paulo Coelho on Vimeo.
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This is so cool it made me change my Facebook plan for the day.
Hook this up to the Solar Panel Nivea ad and it can float all day!