Print Buyers International Founder Margie Dana to moderate panel on media mix in today’s market
Lexington, Kentucky USA — WhatTheyThink.com today reported that Margie Dana, Founder of Print Buyers International, will moderate a panel of marketing and advertising professionals at the 2nd Annual Print CEO Forum, scheduled for October 2nd and 3rd, 2010. This discussion will focus on changes in print buying strategies, where print fits in the overall media mix, and how decisions are made about which media will included in a given project or campaign. The forum will be held at Chicago’s prestigious University Club. This printer-only event is sponsored by manroland. Limo transportation to McCormick Place for Graph Expo will be provided on October 3rd.
“There is no question that the way print is purchased and how decisions are made about its use have changed dramatically,” said Randy Davidson, President, WhatTheyThink. “This outstanding panel will share insight and guidance that will help our Print CEOs better understand how they should approach the market and what product and service offerings will deliver the most business success for them and for their customers. We encourage you to register early as attendance will be limited.”
See full details at: WhatTheyThink’s 2nd Annual Print CEO Forum to Include Marketers’ Perspective on Print – Printing Industry News from WhatTheyThink.
