TED | Marco Tempest: A magical tale (with augmented reality)
Marco Tempest spins a beautiful story of what magic is, how it entertains us and how it highlights our humanity — all while working extraordinary illusions with his hands and an augmented reality machine. Marco Tempest: Techno-illusionist Marco Tempest’s imaginative combination of computer-generated imagery, quick-cut video and enthusiastic stage presence has earned him a place […]
Philadelphia Newspaper Adds Augmented Reality via iPad App
The author makes a great point in reference to marketing technology: there is a time and place for everything. Like with QR codes on highway billboards and other poor executions that also added little or no value to the audience, is it of any value to use an iPAD to enhance newspaper content when you […]
Marvel Releases Augmented-Reality Comics
This might just be the fan-boy/fan-girl “Holy Evolution of Comics, Batman” and it wasn’t developed in a cave or a secret laboratory. The marriage of Marvel and AR now takes the whole experience to the next dimension. Check out the video below and imagine your favorite character (if it isn’t Ironman) launching from the printed […]
Between Page And Screen: Poetry Book Uses Augmented Reality
This is certainly an interesting twist. I have to admit even though I am a fan of most anything that is cross media and starts from print, this one puzzles me a bit. Besides that fact that you can’t read the poems unless you are sitting at a computer, augmented reality is most often associated […]
Experience an Augmented Reality Valentine's Day with Starbucks
by Heather Taylor Yesterday Starbucks launched their new Valentine’s augmented reality (AR) cups. It’s quite a clever way to get customers to not only drink their morning coffee but to buy one for a loved one. All you need to do is download the app from Starbucks and you can “experience your valentine” as the […]
General Mills spoons up digital fun on cereal boxes
Some of the most read print materials in the world are cereal boxes according to Mark Addicks, CMO for General Mills. In a move to modernize the experience, they are adding digital triggers to their packaging to bring customers to “fun” content via mobile. I have to assume many kids dont have mobile phones, but […]
Toyota Fun-Vii: A Smartphone on Wheels
The Toyota ‘fun-vii’ concept car, described by the company as ‘a smartphone on wheels’ to be officially presented at the Tokyo Motor Show 2011. Toyota’s ‘fun-vii’ concept car offers the realtime customization of visual content on the interior and exterior of the vehicle. The touchscreen digital surfaces that compose the car can be used to broadcast images, patterns, […]
Video: Augmented Reality App Lets You See Through Clothes
This certainly one way to increase the shelf life of catalogs! By Yi Chen The latest Moosejaw winter catalog allows users to see the models without clothes using a special augmented reality app. The interactive Moosejaw X-ray app is available to download on iPhone, iPad and Android devices. When the user opens the app and […]
Live Augmented Reality for National Geographic Channel
The thing that gets me every time is the look of wonder on the faces of the crowd. The virtual experience becomes tangible in the sense that collectively it was real and shared by the audience. I could totally see a family going home to find the NatGeo Channel (on my cable its 109 – […]
World's First Augmented Reality National Newspaper
Taiwanese media group United Daily News has partnered with visual browser Aurasma to create an augmented national daily newspaper in which the images, ads and editorial are interactive. As with other such augmented reality experiences, users need to point their camera phones towards the newspaper and view the content come to life on the phone’s […]
Visit Hawaii using Augmented Reality and Print!
If a picture is worth a thousand words, this is priceless. Using Augmented Reality, Hawaii is hoping that this campaign will entice the citizens of Seattle and Chicago to book vacations and avoid at least some of the harsh winter weather soon to be showing up. I have worked on many tourism and travel accounts […]
Microsoft Office Unveils the Future
Notice a few things? Not one piece of paper (that I caught), the future still has Polar Bears (yay! – well that is an assumption buy why tease a kid), signage is the “key maker” (if you dont know your Matrix references by now you should look into that), and more poignantly, when reflecting upon […]
