Print’s New Frontier: Profit Potential of Integrated Direct Mail Campaigns

a row of blue and magenta dollar signs in a black background

Digital marketers are faced with two growing challenges — digital marketing effectiveness is being reduced due to increased user privacy, and at the same time, digital advertising costs are increasing. This presents opportunities for direct mail suppliers. However, there is an increasing number of digital-first direct mail companies. These companies sell directly to digital marketers […]

How Printers Can Save Local Businesses from Themselves

an brown shopping center sign with a large orange arrow

There is a local shopping area of retail stores, restaurants, and businesses a mile from my apt. It’s where I do my grocery shopping, dry cleaning, package sending, eyebrow waxing, get sandwiches, breakfast, Mexican, Chinese, and Thai food, and order pizza for delivery. It’s where I occasionally buy wine, visit T-Mobile, and grab a smoothie. […]

Two Great Resources That Help Your Direct Mail Stand Out

white and yellow paper plane how to stand out with direct mail

It’s no secret that direct mail has been an effective marketing channel for decades. While the twenty-first century saw the rise of digital marketing, digital variable data printing technology allowed extreme segmentation and personalization of direct mail. Large investments were made in technologies that integrate direct mail into digital marketing programs saw much investment in […]

This is Your Brain on Marketing

abstract image of brain

Remember the 1980s public service announcement: “This is your brain on drugs. (Egg sizzles in a hot frying pan.) Any questions?” As kids, we all made fun of the ad, and it became the meme of its time. But it made an impression. It had a short, simple message with a shocking image. No long explanations […]

Direct Mail Verification: Anatomy of an Address Verification Program

a blue banner image for a blog on print media centr about verifying addresses for direct marketing programs

People working from home create challenges for the B2B marketer that wants to utilize direct mail. This blog post addresses this common problem and provides a real-life example to obtain people’s preferred mailing addresses. The goal of this article is to: Provides a concrete example that helps you better understand marketing automation; and Provides a […]

Print Samples: Pushing the Envelope

Pat McGrew Print Sample TV _Envelopes

The folks at the Envelope Manufacturer’s Association have a mission – envelopes. But it is more than that! They share ideas, compare notes on things like keeping staff motivated, finding staff, and finding that all-too-precious commodity – the paper and other substrates used to manufacture the envelope. At their last meeting, there were vibrant discussions […]

Are QR Codes Being Used Effectively In Direct Mail?

Are QR Codes and Direct Mail Effective in Marketing_print media centr-01

Last month’s Have QR Codes Finally Reached Their Glory Days? Blog post illustrated the resurgence of the QR code in marketing. When looking through my mail the other day I decided to take a look at how companies are using the QR codes in their direct mail. The following direct mails were analyzed from both […]

Have QR Codes Finally Reached Their Glory Days?

Have QR Codes Finally Reached Their Glory Days_print media centr

QR codes have been used by marketers since early 2010. As smartphone adoption increased, phone manufacturers and marketers realized the camera on the phones could be used to scan the codes. The hope was that response rates would increase as consumers find scanning a QR code an easy way to respond to printed advertising. QR […]

Print Samples: Why You Should Use Postcards

Samples of Postcards Used for Marketing

Postcards are the lingua franca of communication. Even in today’s Instagram world, people send postcards when they travel. Businesses use them to find new customers and stay visible with current clients. Retailers use them to make offers and politicians use them to pitch their policies ahead of elections. Even governments use them to communicate deadlines, […]

Project Peacock: A Resource Playground for Printers and Creatives

Print and Marketing Resources for Printers and Creatives_Project Peacock_print media centr

These days good information is increasingly difficult to come by. Unless you already know what you’re looking for, you may have to dig through a few google pages to find the “right” information.  Sure, my keywords will get me towards what I need…but after filtering through all the sponsored information and the various blogs that […]

Prospect These Verticals Now for 3rd Quarter Success

target these three 3 types of B2B business for print marketing success in 2021

Even with Americans being vaccinated at an astonishing pace, we are not out of the woods regarding businesses reopening and people returning to offices. As a matter of fact, some companies are choosing to give up the brick and mortar and panoramic views from office buildings and continue working virtually as they have for over […]

Lessons Learned from a Chic-fil-A Integrated Marketing Campaign

chic-fil-a integrated marketing campaign case study

Chick-fil-A Direct Mail Case Study – 10 Years Later I was just talking to a client this morning about using direct mail to drive consumers to retail stores and a Chick-fil-A integrated marketing campaign that I read about several years back came to mind. A quick web search surprised me that the campaign I was […]