by Tod Cordill | Direct Mail, Marketing, Tools
It’s no secret that direct mail has been an effective marketing channel for decades. While the twenty-first century saw the rise of digital marketing, digital variable data printing technology allowed extreme segmentation and personalization of direct mail. Large...
by Sandy Hubbard | Customer Communication, Direct Mail, Marketing, Print Media
Remember the 1980s public service announcement: “This is your brain on drugs. (Egg sizzles in a hot frying pan.) Any questions?” Sure, we all made fun of the ad, and it became the meme of its time. But it made an impression. It had a short, simple message with a...
by Tod Cordill | Digital Marketing, Direct Mail, Email Marketing, Marketing Automation, Slider
People working from home create challenges for the B2B marketer that wants to utilize direct mail. This blog post addresses this common problem and provides a real-life example to obtain people’s preferred mailing addresses. The goal of this article is to:...
by Pat McGrew | #PrintSampleTV, Direct Mail, Marketing, Print Sales
The folks at the Envelope Manufacturer’s Association have a mission – envelopes. But it is more than that! They share ideas, compare notes on things like keeping staff motivated, finding staff, and finding that all-too-precious commodity – the paper and other...
by Tod Cordill | Digital Marketing, Direct Mail, Marketing, Print & Digital, QR
Last month’s Have QR Codes Finally Reached Their Glory Days? Blog post illustrated the resurgence of the QR code in marketing. When looking through my mail the other day I decided to take a look at how companies are using the QR codes in their direct mail. The...
by Tod Cordill | Digital Marketing, Direct Mail, Interactive, QR, Trends
QR codes have been used by marketers since early 2010. As smartphone adoption increased, phone manufacturers and marketers realized the camera on the phones could be used to scan the codes. The hope was that response rates would increase as consumers find scanning a...
by Pat McGrew | #PrintSampleTV, Direct Mail, Marketing, Print Sales, Print Services, Sales
Postcards are the lingua franca of communication. Even in today’s Instagram world, people send postcards when they travel. Businesses use them to find new customers and stay visible with current clients. Retailers use them to make offers and politicians use them to...
by Nichole Jones | #ProjectPeacock, Buyers, Creative, Design, Digital Print, Direct Mail, Education, Marketing, Packaging, Print Buying, Print Production, Project Peacock
These days good information is increasingly difficult to come by. Unless you already know what you’re looking for, you may have to dig through a few google pages to find the “right” information. Sure, my keywords will get me towards what I need…but after filtering...
by Deborah Corn | #PrintSales, #ProjectPeacock, Buyers, Customer Communication, Direct Mail, Featured, Marketing, Print Buying, Print Media, Print Sales, Print Services, Project Peacock, Tips
Even with Americans being vaccinated at an astonishing pace, we are not out of the woods regarding businesses reopening and people returning to offices. As a matter of fact, some companies are choosing to give up the brick and mortar and panoramic views from office...
by Tod Cordill | Digital Marketing, Digital Print, Direct Mail, Marketing, Print & Digital, Social Media
Chick-fil-A Direct Mail Case Study – 10 Years Later I was just talking to a client this morning about using direct mail to drive consumers to retail stores and a Chick-fil-A integrated marketing campaign that I read about several years back came to mind. A quick web...
by Tod Cordill | Digital Marketing, Direct Mail, Marketing
Most visitors to come, view one or a few pages, and go away. These website visitors are anonymous – their identities are unknown. For a business-to-business website, it is common for <1% of website visitors to fill out a form and reach out. 3% would be...
by Tod Cordill | Direct Mail, Marketing, Marketing Automation
Last year I wrote about how print technologies are integrating with other digital marketing technology tools. While these technologies are becoming more mature and easier to implement, they still are not commonly used. There are two primary ways that digital marketing...
Page 1 of 1612...Next»Last »
