Three Ideas for Prospecting Print Sales in 2021

strategic planning for new print and marketing business in 2021

Imagine having to drive 45 minutes for a haircut, or to get clothing altered. Imagine no malls or shopping centers to stroll through on a rainy Sunday. Imagine no family-owned restaurants to bring out of town guests, no local bars to watch the big game, no local small businesses when you need to run and […]

Try a ‘Hail Mary’ Play for a Happy Holiday Sales Season

take risks to win big with customers and sales

Huddle up Printerverse! We have been inching our way down 2020 to the goal post and the end is in sight. All of our pivoting and re-planning and prospecting has gotten us here. Good job! Now, we can kick and take our chances to score a few immediate sales before time runs out, or we […]

International Print Day #IPD20 and #GirlsWhoPrint Day go Back-to-Back in 2020

international print day and girls who print day events

Get Ready for a Double Celebration – International Print Day and Girls Who Print Day Go Back-to-Back The global print community has a lot to look forward to in October, with International Print Day taking place on October 21st, closely followed by Girls Who Print day on October 22nd The Printerverse – International Print Day […]

Create Customer Conversion Programs for Print Sales

marketing programs for customer conversion

It’s almost month seven of COVID disruption and things are not getting much better. The United States leads the world with cases and deaths and the trajectory presented by Dr. Fauci from the White House Coronavirus Task Force shows that pattern will continue unless we mask-up, and get it together. His informed opinion is that […]

New Event to Elevate the Industry with Help From Print VIPs 

online conference about print and marketing

August 11, The Printerverse – It’s time for print to raise its game. Elevate Print, a free online event from Print Media Centr and technology partner INKISH with support from 15 industry organizations will be helping the industry do just that from August 25 – 27, 10AM to 2PM ET daily. Special events at 12PM ET […]

Five Industry Orgs Step-Up To Address Diversity With Action

Over the past few weeks I have been immersed in conversation and online discussion about my post, Black Lives Matters, and The Future of Print. I wish I could say the feedback was all positive, but it wasn’t. In this 115 comment and growing post in my LinkedIn group, Print Production Professionals, and in numerous […]

#BlackLivesMatter and the Future of Print

I have agonized finding words that reflect the importance of this moment in US history without delving into how we got here. I am going to respectfully leave that to the side, but not before I make my position explicitly clear… systematic racism and oppression of black people in America is real and must end. […]

Print Media Centr and INKISH.TV Present: #thankaprinter

video about heroes during COVID

 INKISH is about People, Print Media Centr is about Community. This is our giveback to all of you. What the industry has done during COVID-19 should be known by everyone, and we will do our best to lead and support that mission. For industry organizations, we are offering to put YOUR LOGO as an […]

Five Verticals That Need Prints Help, Now

Greetings Citizens of The Printerverse and I truly hope all is well in your neck of the galactic woods. I have been making good use of my “stay-at-home” time by gathering market intel and translating it into opportunities for printers to generate some new business. With countries and cities currently determining the cadence and parameters […]

Warning: Don’t Drink the ‘Print is Essential‘ Kool-Aid

Greetings Citizens of the Printerverse and welcome to week 3 or 4 of Corona lockdown. I have stopped counting the days to keep some of my sanity and hold on to the hope that one day I will again roam freely and unmasked with other humans. Hope is a wonderful thing. It gives you a […]

99,000 Reasons to Click, Learn, Connect and Carry On.

Greetings Citizens of the Printerverse! It has been a crazy month. First off, a massive shout-out to all of the first respondents and health care workers in our families and communities. Once again they have been called to the front lines and our gratitude is not expressed enough… so please accept and pass along this […]