A Digital's Confession: How I Evolved into a Certified Print Geek
by Katherine Tattersfield Hello everyone! I’m Katherine and I’m a digital marketer who somehow morphed into a giant print geek. It all started a few months ago when I landed a job at a commercial printing company. At first I felt a strong sense of irony. I considered print advertising a waste of time and […]
Using PR to Grow Your Business – Start with a Press Release
By Marion Williams-Bennett In our last blog post, How To Create A Successful PR Campaign For Your Business, we looked at some of the fundamentals of how and why a company would want to start a public relations program. As we learned, PR can help you create awareness of your company and your services, PR […]
Create Custom Office Space With Print
Unlike Peter Gibbons who took a chainsaw to his cubicle to improve his view in Office Space, with the help of some wide format technology and some cool creative people, using print to freshen up your four walls is fast, easy and affordable – even when customized! Last year at SGIA Expo in Las Vegas […]
Meet Fabio Seidl – Creative Director Behind Billboard's Music Playing Magazine
A little NFC, and a lot of Creativity can go a long way these days. This post takes us to South America where Creative Director Fabio Seidl and his team at Ogilvy Brazil created the first music magazine that PLAYS the music you are reading about! The project, BILLBOARD: The End of The Silent Magazine, […]
Screw 3D – How About A Catalog That Flies!
Shout out to Jamie McLennan for sharing this via Twitter! While projects like these aren’t in everyone’s price range, when you are lucky enough to be marketing airplanes, you have to spend big to win big! This is a solid example of creativity, and the possibilities of what can be achieved when print is your […]
13 Reasons Your Brain Craves Infographics
When someone is explaining something to you, do you typically respond with “I hear what you’re saying” or “I see what you’re saying” – your answer would categorize you as either a verbal, or a visual thinker. However, most people are a combination of both which should probably be reason #14 Infographics are so popular! Interesting […]
12 Lessons Learned From Steve Jobs That Will Change Your Marketing Strategy
In this video from TED, Guy Kawaski discusses 12 lessons he learned working with Steve Jobs – both times! There is amazing content in here, and something for everyone – so sit back and pay attention.. especially to the advice about Power Point Presentations and number 12!
Print Ad Charges Phone Using Solar Energy
This isn’t the first time Nivea dazzled the advertising world promoting their sunblock in Brazil. Last year they created a remarkable billboard made with a million beads… But this is WAY cooler than that! Using a print ad to harness solar power to charge devices on the beach… GENIUS. Per the Daily Mail – “The […]
How To Create A Successful Public Relations Campaign For Your Business
Let’s face it – unless you are a big corporation or have some good connections in the biz, most of us are doing our own PR these days, and if you’re like me you don’t really know where to start. What exactly is Public Relations? How is it different than marketing? What is press release […]
Company Folders Creates A Cool Portal For Print Buyers And Designers
Vladimir Gendelman, CEO of Company Folders, is also a fellow member of my LinkedIn Group Print Production Professionals. He reached out to let me know about his new Folder Design Gallery, and after a few emails back and forth we ended up having a nice phone conversation. There were several things that sparked my interest, […]
Paramount Pictures Taps NFC To Deliver Exclusive Star Trek Content In Airports
Travelers passing though O’Hare, LAX, DFW and JFK will have an opportunity to open a channel and hail some exclusive “Star Trek Into Darkness” video content via NFC technology. By tapping their NFC enabled phones onto Capt. Kirk’s communicator pictured in the out of home displays airport visitors will be transported to a unique mobile […]
ASK ROCK: How Can I Bring More Revenue To The Bottom Line?
Welcome to ASK ROCK, a monthly advice column where industry expert Rock LaManna will answer your questions on topics such as: key financials for every business, and how it can lead to profitable organic growth, M&As, strategic alliances, succession plans, and exit strategies. He will also talk about leadership and present family business case studies. Do you […]
