QR Code Made From 3,844 Paint Cans
AXA bank Belgium has constructed a QR Code from 3,844 paint cans. The video below shows the assembly and the final positioning at the junction of Dansaertstraat and Charles Quint, Brussels. The 220 square feet QR Code resolves to the Axa ‘renovation loan campaign’ mobile site. via QR Code Made From 3,844 Paint Cans. Related […]
Mobile Ad Market Still Faces Hurdles
The growth of tablets and smartphones with bigger screens will help to spur the nascent mobile-advertising industry, but hurdles remain before it contributes more than a trickle to the flood of global ad dollars. To be sure, big companies have made strategic advances in the area in the past couple of years, not least Google […]
Location-Based Marketing To Diners To 'Explode'
Restaurants’ use of location-based marketing to promote to and drive consumers to a particular restaurant while they are mobile will “explode” in 2011, predicts research provider Packaged Facts. As consumers’ uptake of location-based services continues to mushroom, with check-in services such as Foursquare, Gowalla, Facebook Places, Twitter geolocation and competitors “not only becoming ubiquitous, but […]
Is mobile marketing right for your business?
Today’s mobile phones offer a smart way for small business owners to engage their customers through mobile marketing. BY TASHA CUNNINGHAM – TASHA@BIZBYTES101.COM…With millions of mobile phones in use around the world, the potential to communicate with current and future clients is limitless. Small business owners can use both SMS (short text messaging) and MMS (multi-media […]
QR code use has exploded by 1200 percent
Vancouver-based Mobio Identity Systems Inc., the folks behind the Mobio app for Android and iPhone, have just released a report that highlights the QR code use in North America over the last six months of 2010. And it’s huge. We’ve been talking about this innovative new-ish space for a while now, and how marketers, retailers […]
New Service Marries Search and Phone
For many small business owners, nothing beats getting a prospect on the phone. And luckily, a new service from Google will let you track how well your search advertising gets your phone ringing. AdWords Call Metrics, being rolled out gradually, lets advertisers measure the number of phone calls generated by individual AdWords campaigns, as long […]
QR Codes: Multichannel Mobile Marketing Direct Marketers can Measure
Mobile marketing—and by extension, QR Codes—is so appealing to marketers because it promises to find consumers wherever they are and to be available wherever consumers look. Mobile is not its own medium so much as it’s an adjunct to almost every other channel. A mobile device is another computer for consumers, only better because it’s […]
Virtual model poses with bookstore customers
SEXY may not be the first word that comes to mind to describe Barnes & Noble, but the sex appeal of the bookseller rose considerably this week among some readers of Esquire magazine. A promotion for Esquire magazine allows iPhone users to have their picture taken with a virtual image of the model Brooklyn Decker […]
2011: A Pivotal Year for Marketing
The new year always inspires a wave of industry forecasts that offer varying degrees of inspiration and pithy buzz phrases. Certainly the parade of fairly new gadgets like 3-D TVs, tablet PCs and home videoconferencing systems provide the basis for much trend fodder. But if we look beyond the new product intros, there are some […]
New Mobile-Only, Display Ad Ecosystem Map From AdMeld VP Theerman
AdMeld’s VP of Mobile Marc Theerman offers his version of the LUMA Partners ad tech ecosystem map – but for mobile display. Theerman says he does not pretend that the map is complete, but says it’s intended as a “first impression” which he promises to update regularly. He adds, “Online is 60x the size of […]
Word Lens: Where Translation and Augmented Reality Meet
We’ve seen a number of translation tools for iOS devices, but Word Lens strikes us as the most innovative and coolest of them all. The app lets you translate written phrases simply by pointing your iPhone’s camera at them. The app’s optical character recognition technology recognizes the text, which is then translated and shown on […]
A Scary Picture for the Future of the Wireless Web
The fight over Net Neutrality — that fundamental principle that keeps the Internet open and free from discrimination — can get pretty wonky. It’s sometimes hard to find the right words when you’re trying to communicate to policymakers, geeks and the general public at the same time. How do crucial issues like “paid prioritization” harm […]