Position Print in a Supporting Role to Reignite Stans and Create New Fans
What do print sales, print business, and print marketing success, have in common with leading actors choosing roles? More than you may think! Grab some popcorn and let me explain. At a certain point in a leading actor’s career, they are faced with the reality of how Hollywood and the world perceive them. While men […]
VIDEO REPLAY: PrinterChat Podcast LIVE from ISA 2024
In this episode of PrinterChat, co-hosts Jamie McLennan, William Crabtree and Deborah Corn discuss signage market trends, new business opportunities and cool things they saw at the International Sign Association’s SignExpo 2024 in Orlando, FL. Ashley Crabtree joins us to share her perspective as a first-time attendee at a printing and signage industry event. […]
3 Critical Takeaways from drupa 2024 for Printing and Marketing Businesses
Greetings Citizens of the Printerverse! drupa 2024 is now in the rearview. As your Intergalactic Ambassador, I want to share a few things I learned that I believe will affect the success of print and marketing businesses moving forward. You may agree, you may not… but you can’t say you weren’t warned. European Union Deforesting […]
How To Find Out What Attracts People To Print
How do you find out what really attracts people to print? As a marketing strategist, I recommend research and data mixed with in-the-moment feedback. Research and data are great, but they’re based on what has already happened. Surveys are fine, but they may give overly positive results. Nothing beats testing a supposition with real people, […]
Antigro Designer to Launch #WeAreDrupa Community Experience at drupa 2024
Kraków, Poland – Antigro Designer, a leading developer of print personalization and customization software for the print industry, is launching drupa’s first ‘printeractive’ community art project, #WeAreDrupa, which will be created in real-time in Hall 7 at drupa 2024. Every drupa attendee and exhibitor will be able to scan a QR code, take a selfie, […]
Creating the Future of Print Together at drupa 2024
Greetings Citizens of the Printerverse! After 8 long years, drupa, the world’s most important global printing event is taking place from May 28 to June 7 in Dusseldorf, Germany. While there will be a staggering number of exhibitors, visitors, represented countries, technology launches, and square meters to cover across the Messe over 11 days, I […]
CMYK MANIFESTO 2024: Rewind, Reignite and Represent the Printing Industry
Greetings Citizens of The Printerverse and welcome global print and marketing professionals to a New Year for the printing industry. 2024 already feels like it rolled up in a muscle car, rolled down the window, pointed at us with a baseball bat, and said, “I heard you’ve been talking crap about me.” It’s down to […]
QUIZ: Are you Investing or Dabbling in the Printing Industry?
The printing industry is not just about printers, presses, and paper. It’s a multifaceted world, filled with opportunities, innovations, and challenges. Those opportunities, innovations and challenges require the commitment of dedicated industry members to keep us topical, educated and moving forward. There is a lot of whining and complaining from the industry members who do […]
Reality Check: The Perception of Printing
I record and produce a significant number of episodes for Podcasts from The Printerverse. Discussions about printing, print business, print sales, and print marketing are often playing through my computer, earbuds, car speakers, and voice assistants like Alexa. When I have some mindless admin work to focus on, I click on my pop culture podcast […]
Five Signs You Are a Print Junkie – 2023 Edition
Do you see print everywhere? Do you count down the days until the new printing press or finishing equipment arrives at your print shop? Do you know what Pantone color the sky is? Do you make vacation plans around printing industry events or incorporate them? Do you look at digital marketing and come up with […]
High-Speed Digital Print and Finishing at Hunkeler Innovation Days 2023
This international print industry event showcases innovations and further developments in high-speed digital print and finishing HUNKELER INNOVATION DAYS FEBRUARY 27 – MARCH 2, 2023 • LUCERNE, SWITZERLAND Learn more here HUNKELER LONG AND PROSPER! Deborah Corn is the Intergalactic Ambassador to the Printerverse at Print Media Centr, a Print Buyerologist, international industry speaker and […]
2022: A Year of Tepid Transformation for the Post-Pandemic Printing Industry
Greetings Citizens of the Printerverse! Another year for the printing industry is in the books. It seems like it zipped by although I can remember how slow the days and weeks felt at the beginning of the year. That is all just a blur now. So much has changed this year, and continues to change […]
