Making The Big Data Connection For Your Business
By Jonathan McGrew, EDP Why are there so many songs about Big Data…and what’s on the other side? As you can see, I am channeling my best Kermit the Frog to bring you the next installment of our discussion on the print industry. Last time, we left off by discussing TransPromo with the promise of discussing […]
ASK ROCK: How Do I Get Started In Lean Operations?
Welcome to ASK ROCK, a monthly advice column where industry expert Rock LaManna will answer your questions on topics such as: key financials for business, and how it can lead to profitable organic growth, M&As, strategic alliances, succession plans, and exit strategies. He will also talk about leadership and present family business case studies. Do you have […]
What Are The Keys To Your Performance?
by Kate Gansneder Of course printers know all about print. We’re immersed in the world of the tangible. Beyond our clients’ jobs, marketing wasn’t something you had to do or think about … but now, the marketplace has changed. Now more than ever, Printers not only need to embrace the world of marketing but to […]
Emerald Packaging Partners Up For Digital Print, Prepress And Profits
Last week a Press Release came through my inbox from HP announcing “Emerald Packaging, Inc. had signed a launch agreement for the HP Indigo 20000 Digital Press, enabling the company to enter new markets and offer its customers the advantages of digital printing.” Ok, cool, nice for them… but not something I would normally write […]
Drinkable Book Provides Filtration Through Its Pages
Although this book is great example of re-thinking print, I don’t want the true subject matter to get lost and please be warned the video shows some pretty horrific potability situations. To learn about WaterisLife and help with their mission visit here. With that being said, it is a magical thing when a book can save lives. […]
Rights, Reuse, Revenue And The Recap from #DAMNY
by Thaddeus Kubis This blog is provided via Print Media Center and Deborah Corn. Deborah set me up with a press pass for the Henry Stewart Event DAM NY May 1-2, 2014 in NYC, and for that I am thankful – and hopefully you will be too. The Print Media Centr community was also able to follow […]
Catnip Scented #Directmail Creates Kitty Litter Customers
Getting to consumers through their pets isn’t a new concept – but it is still a smart one! Over the years I have shared info about an interactive billboard that provided dog food samples, a TV commercial only dogs could hear, and personalized meme cat postcards – now welcome cat mail to the list! According to […]
Getting Real With The Perception Of Print On #EarthDay
I have said it many times, but for those of you who may not already know, I am a TV Junkie. Many of my blogs, industry presentations and even #printchat topics have been inspired by something I’ve seen on TV, and such is the case with this one. I was catching up on shows I […]
Customer Experience: Winning Hearts Is Winning Business
by Chris Echevarria Last month I had a chance to explore the idea of customer experience from the five senses. It’s in the way your customers see, feel, hear, possibly touch and taste their way through their customer journey with your company or product. I know some times my supporting staff probably think I’m a bit […]
How CRM Can Help You Market Your Print Business
by Kate Gansneder First, what is CRM? For many in the customer service industry, a Customer Relationship Management program is a familiar tool. Many have used them to manage contacts, points of connection, keep a record of emails and calls, and even keep orders linked to specific people or companies. CRM is a tool to […]
Why Should I Buy Print From YOU – Part 2
In a recent article, I shared some tips to assist you and your sales team understand what I expect from a Print vendor (well, any vendor for that matter) soliciting my business. And it got me to thinking about how I, as a marketer, spend a good part of my day researching prospects, testing messages, […]
ASK ROCK: Should I Invest In 3D Printing?
Welcome to ASK ROCK, a monthly advice column where industry expert Rock LaManna will answer your questions on topics such as: key financials for business, and how it can lead to profitable organic growth, M&As, strategic alliances, succession plans, and exit strategies. He will also talk about leadership and present family business case studies. Do you have […]