1/1 With Thaddeus Kubis – Author, Guide To Integrated Marketing And Media Convergence
Thaddeus Kubris is a fellow blogger on Printing Impressions, and an active member of my LinkedIn Group Print Production Professionals. Thad is extremely passionate about the evolution of communications, and recently authored a book to help Printers adapt and profit in the integrated media world. I am still in the process of reading my copy, but […]
DAM Equals Dollars For Print
If you follow PMC or my posts with any regularity, you already know my strong belief that “Those who hold the assets, hold the Power!” When it comes to adding revenue generating services, the easiest place to start is looking at what you have, and if you are a Printer one thing you have in […]
#PRIMIR 2014 Summer Meeting To Reveal 'Vision' Of Evolving Printing Industry
This looks cool… if anyone is going PLEASE let me know!! Program Theme Explores “Print’s Evolution—Changing Markets, Firms, Technologies and Applications” Reston, VA—PRIMIR, the Print Industries Market Information and Research Organization, the research arm of NPES, announced its Summer Meeting to be held July 21-23, 2014 at the DoubleTree Downtown-Lakeside Hotel in Cleveland, Ohio. […]
[infographic] The Five Most Dangerous Creative Productivity Myths – BUSTED!
Our friends at AtTask have produced a series of cool infographics I’ll be sharing here and there. I started with this one because it’s something I am currently being challenged with – TIME MANAGEMENT! #4 in particular strikes a chord. I have to admit then when I worked in Ad Agencies project management tools and […]
Go Global: Tips And Tools For Streamlining International Shipping
by Marc Zazeela Every day, the world is getting smaller and smaller. Businesses are going global. The Internet has spawned a brave new world of business opportunities. Why then, the anxiety about shipping internationally? Many companies find that international orders account for 30% of their total business. Surely, it must be difficult to serve an […]
ISA's Brandon Hensley On The 2014 Expo, The Future Of Signage, And Mugshots!
Signs are one of those things so engrained in the world that most people don’t stop to think about how they are concepted, created, and installed, let alone there is a pretty significant industry devoted to signage consistently developing education, tools and technologies. I’ve been involved in a few signage projects and let me say […]
The Future Of Print Is In The Palm Of Your Hand
I have written a few posts to date regarding my experience at Dscoop and saved this one for the finale since it will recap something incredibly unbelievable, awesomely inspirational and yes, even controversial that has become my big A-HA Moment take-away from the conference. Let’s start here. Dscoop9 was filled with advocacy, education and tools […]
GPA Shows Us How A Little Heat Can Be Cool At #Dscoop9 [video]
One of the best things about Dscoop 9 was being able to literally see how the HP the partners fit together, because many of them were in the same room! Such was the case with GPA, Specialty Substrate Solutions – a good friend of PMC and really fun Paper People! GPA has many of the […]
The Wonderful World Of HP High-Speed Inkjet At #Dscoop9 [video]
There are a few things you can count on when I go to an industry event: You’re going to learn something, you’re going to meet cool people, and you’re going to get inspired by something. To achieve those goals in the simplest way, just look for the HP booth and find Pat McGrew! Even though […]
SCODIX Takes Print To Sensational At #Dscoop9 [video]
If you were following my tweets from Dscoop 9, or near me when anyone mentioned “the name” at the conference, you might have noticed I was a bit obsessed with Scodix. Now my obsession is not new, but it has admittedly approached stalker levels, and let me tell you why… METALLICS. When I walked into […]
#Dscoop9 – From The Community, For The Community
I am fortunate to be able to attend a few industry events every year. A couple I have the honor to present a session or participate on a panel or two, GRAPH EXPO lets me loose to create The Printerverse as a show floor feature, and for the rest I put on my press pass […]
Creating Relationships with Personalized Direct Mail
by Randy Hardy As I’ve noted my recent posts, most marketers try to reach their target audience by using multiple marketing channels to get their message through. And while new channels such as mobile and social media are getting a lot of attention, recent studies show that print continues to play an important role in the […]