Big Business Awaits in the Flexible Packaging Market for Printers

a flexible packaging press printing flexible packaging in a red background

With dueling print industry tradeshows overlapping in the US this year, I chose to attend LabelExpo Americas and skip Printing United. While that may seem a strange choice, it was a strategic decision to go where I believe unbridled growth and opportunity lie for commercial, label, and packaging printers. The experience delivered on all my […]

drupa next age: Platform for Networking and New Business

dna drupa dna drupa dna 2024 drupa print media centr deborah corn

  The special area drupa next age (dna) sets the scene for newcomers and young talents from the print and packaging sector in a targeted manner. With Deborah Corn and Frank Tueckmantel, drupa has enlisted two strong partners with longstanding industry expertise for organizing and designing this show-in-show for cross-sectional technologies.     Big ideas, small […]

Shopping in the Time of Corona: How Print and Tech Give Retail a Lifeline

Most of us are living very different lives than we were a few months ago. Even though the priorities in the grand scheme of things are stopping the spread of the virus, keeping people safe, and caring for those who are sick, it’s OK to miss the little things. Some of mine are: strolling around […]

Three Tech Trends for Print… in 2020 and Beyond

Happy 2020! That number alone sounds pretty futuristic – I’m sure if our child selves were asked what 2020 will be like, many of us would have conjured up images of flying cars, robot helpers, and food replacement pills. Well, we’re not quite there with the flying cars, (although the recent CES show did see […]

Beacon Technology: The Next Wave of Interactive Marketing is Here

Print Media Centr - Radius - scan beacon

When I decided to write a column on recent use and discussion of QR codes, I knew I wanted to follow it with a piece about fresher technology that is used with similar intent. Beacon technology was the first thing that came to mind. I thought of beacons in part because several people I had […]

Absolut Originality Campaign Adds NFC To Their Cross Media Marketing Cocktail

Working in advertising for so many years has taught me many valuable lessons about the world. One of the simplest yet significantly important is… BRANDS RULE, and BIG BRANDS EVEN BETTER! For example, an ad agency might have Southwest Airlines as a client, but will drop them like a rock to have American Airlines on […]

Paramount Pictures Taps NFC To Deliver Exclusive Star Trek Content In Airports

Travelers passing though O’Hare, LAX, DFW and JFK will have an opportunity to open a channel and hail some exclusive “Star Trek Into Darkness” video content via NFC technology. By tapping their NFC enabled phones onto Capt. Kirk’s communicator pictured in the out of home displays airport visitors will be transported to a unique mobile […]

Students Create 'Subway Libraries' With NFC

I could make some points and suggestions about this, but instead Im just going to celebrate the students and their creation, and of course the promotion of the printed word! The Underground Library from Keri Tan on Vimeo. Miami Ad School Student Project: A Simple Solution to help New York’s Empty Libraries(The creators of this […]

10,000 NFC Ad Panels Go Live Across The UK

Hear that? It’s the sound of progress! Sure there are soon to be antiquated QR codes on these out-of-home ads, but have no fear, as soon as all mobile devices are enabled with NFC readers they will be distant memories!  I have been writing about NFC for over three years pretty much waiting for this […]

Samsung Tests #NFC Window Shopping in Amsterdam

In October of last year I attended the SGIA Expo in Las Vegas where I was also invited to present an educational session titled “Understanding Today’s Print Buyers.”  The Expo is dedicated to the specialty printing and imaging technology side of things, wide format being the most prevalent, but there was a great mix of […]

NFC Now Playing At A Theater Near You

Ok, well in this case the theater needs to be in Australia, but still good news that Near Field Communications (NFC) is making it’s way out into the marketing world! It’s interesting to note I can still make out a QR code in the bottom right corner of the poster. I suppose those will stay […]