The special area drupa next age (dna) sets the scene for newcomers and young talents from the print and packaging...
drupa next age: Platform for Networking and New Business
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RFID
Shopping in the Time of Corona: How Print and Tech Give Retail a Lifeline
Most of us are living very different lives than we were a few months ago. Even though the priorities in the grand...
Three Tech Trends for Print… in 2020 and Beyond
Happy 2020! That number alone sounds pretty futuristic – I’m sure if our child selves were asked what 2020 will be...
Beacon Technology: The Next Wave of Interactive Marketing is Here
When I decided to write a column on recent use and discussion of QR codes, I knew I wanted to follow it with a piece...
Absolut Originality Campaign Adds NFC To Their Cross Media Marketing Cocktail
Working in advertising for so many years has taught me many valuable lessons about the world. One of the simplest yet...
Meet Fabio Seidl – Creative Director Behind Billboard's Music Playing Magazine
A little NFC, and a lot of Creativity can go a long way these days. This post takes us to South America where Creative...
Paramount Pictures Taps NFC To Deliver Exclusive Star Trek Content In Airports
Travelers passing though O'Hare, LAX, DFW and JFK will have an opportunity to open a channel and hail some exclusive...
Students Create 'Subway Libraries' With NFC
I could make some points and suggestions about this, but instead Im just going to celebrate the students and their...
10,000 NFC Ad Panels Go Live Across The UK
Hear that? It's the sound of progress! Sure there are soon to be antiquated QR codes on these out-of-home ads, but...
Samsung Tests #NFC Window Shopping in Amsterdam
In October of last year I attended the SGIA Expo in Las Vegas where I was also invited to present an educational...
NFC Now Playing At A Theater Near You
Ok, well in this case the theater needs to be in Australia, but still good news that Near Field Communications (NFC)...
What’s New in Near Field Communications
by guest blogger Ben Freund Near Field Communications has been touted as the next big thing to unite print and digital...
Vending Fridge uses QR codes & RFID to 'know what you took'
ShelfX's Vending Fridge nixes the cashier, uses QR codes, RFID to 'know what you took' By Joe Pollicino QR...
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