When I decided to write a column on recent use and discussion of QR codes, I knew I wanted to follow it with a piece about fresher technology that is used with similar intent. Beacon technology was the first thing that came to mind. I thought of beacons in part...
Working in advertising for so many years has taught me many valuable lessons about the world. One of the simplest yet significantly important is… BRANDS RULE, and BIG BRANDS EVEN BETTER! For example, an ad agency might have Southwest Airlines as a client, but will...
A little NFC, and a lot of Creativity can go a long way these days. This post takes us to South America where Creative Director Fabio Seidl and his team at Ogilvy Brazil created the first music magazine that PLAYS the music you are reading about! The project,...
Travelers passing though O’Hare, LAX, DFW and JFK will have an opportunity to open a channel and hail some exclusive “Star Trek Into Darkness” video content via NFC technology. By tapping their NFC enabled phones onto Capt. Kirk’s communicator...
I could make some points and suggestions about this, but instead Im just going to celebrate the students and their creation, and of course the promotion of the printed word! The Underground Library from Keri Tan on Vimeo. Miami Ad School Student Project: A Simple...
Hear that? It’s the sound of progress! Sure there are soon to be antiquated QR codes on these out-of-home ads, but have no fear, as soon as all mobile devices are enabled with NFC readers they will be distant memories! I have been writing about NFC for over...
In October of last year I attended the SGIA Expo in Las Vegas where I was also invited to present an educational session titled “Understanding Today’s Print Buyers.” The Expo is dedicated to the specialty printing and imaging technology side of...
Ok, well in this case the theater needs to be in Australia, but still good news that Near Field Communications (NFC) is making it’s way out into the marketing world! It’s interesting to note I can still make out a QR code in the bottom right corner of the...
by guest blogger Ben Freund Near Field Communications has been touted as the next big thing to unite print and digital mediums for years now. The technology allows tiny RFID circuits, or “tags,” embedded in physical objects which send data directly to NFC-enabled...
ShelfX’s Vending Fridge nixes the cashier, uses QR codes, RFID to ‘know what you took’ By Joe Pollicino QR codes and RFID tags aren’t uncommon when it comes to automated payment applications, and now Colorado-based ShelfX has purposed...
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