by Karis Copp | Augmented Reality, Automation, Creative, Data, Design, Digital Media, Digital Signage, Direct Mail, Interactive, IoT, Marketing, Mobile, Near Field Communication (NFC), Packaging, Print Media Centr, QR, RFID, Trends, Wide Format
Most of us are living very different lives than we were a few months ago. Even though the priorities in the grand scheme of things are stopping the spread of the virus, keeping people safe, and caring for those who are sick, it’s OK to miss the little things. Some of...
by Karis Copp | 3D Printing, Augmented Reality, Automation, Creative, Design, Events, Interactive, Marketing Automation, Near Field Communication (NFC), Operations, Print & Digital, Print Media Centr, Printed Electronics, QR, RFID, The Cloud, Trends
Happy 2020! That number alone sounds pretty futuristic – I’m sure if our child selves were asked what 2020 will be like, many of us would have conjured up images of flying cars, robot helpers, and food replacement pills. Well, we’re not quite there with the flying...
by Andy Solages | Digital Media, Digital Signage, Interactive, Interview, Marketing, Mobile Media, Packaging, Print Buying, Print Media, Print Sales, Print Services, Printed Electronics, QR, RFID, Software and Systems
When I decided to write a column on recent use and discussion of QR codes, I knew I wanted to follow it with a piece about fresher technology that is used with similar intent. Beacon technology was the first thing that came to mind. I thought of beacons in part...
by Deborah Corn | Creative, Interactive, Marketing, Near Field Communication (NFC), Print & Digital, RFID, Social Media, Tips, Tools, Training, Trends, Video
Working in advertising for so many years has taught me many valuable lessons about the world. One of the simplest yet significantly important is… BRANDS RULE, and BIG BRANDS EVEN BETTER! For example, an ad agency might have Southwest Airlines as a client, but will...
by Deborah Corn | Creative, Design, Featured, Interview, Marketing, Mobile Media, Near Field Communication (NFC), Print & Digital, RFID, Tips, Tools, Training, Video
A little NFC, and a lot of Creativity can go a long way these days. This post takes us to South America where Creative Director Fabio Seidl and his team at Ogilvy Brazil created the first music magazine that PLAYS the music you are reading about! The project,...
by Deborah Corn | Marketing, Mobile Media, Near Field Communication (NFC), Print & Digital, RFID, Tips, Tools, Trends
Travelers passing though O’Hare, LAX, DFW and JFK will have an opportunity to open a channel and hail some exclusive “Star Trek Into Darkness” video content via NFC technology. By tapping their NFC enabled phones onto Capt. Kirk’s communicator...
by Deborah Corn | Creative, Interactive, Marketing, Near Field Communication (NFC), Print & Digital, RFID, Tips, Tools, Trends, Video
I could make some points and suggestions about this, but instead Im just going to celebrate the students and their creation, and of course the promotion of the printed word! The Underground Library from Keri Tan on Vimeo. Miami Ad School Student Project: A Simple...
by Deborah Corn | Interactive, Marketing, Mobile Media, Near Field Communication (NFC), Print & Digital, RFID, Tips, Tools, Training, Trends
Hear that? It’s the sound of progress! Sure there are soon to be antiquated QR codes on these out-of-home ads, but have no fear, as soon as all mobile devices are enabled with NFC readers they will be distant memories! I have been writing about NFC for over...
by Deborah Corn | Interactive, Marketing, Mobile, Mobile Media, Near Field Communication (NFC), Print & Digital, RFID, Tools, Trends
In October of last year I attended the SGIA Expo in Las Vegas where I was also invited to present an educational session titled “Understanding Today’s Print Buyers.” The Expo is dedicated to the specialty printing and imaging technology side of...
by Deborah Corn | Marketing, Mobile Media, Near Field Communication (NFC), Print & Digital, RFID, Tips, Tools, Trends
Ok, well in this case the theater needs to be in Australia, but still good news that Near Field Communications (NFC) is making it’s way out into the marketing world! It’s interesting to note I can still make out a QR code in the bottom right corner of the...
by Deborah Corn | Marketing, Mobile, Mobile Media, Near Field Communication (NFC), RFID, Tips, Tools, Training, Trends
by guest blogger Ben Freund Near Field Communications has been touted as the next big thing to unite print and digital mediums for years now. The technology allows tiny RFID circuits, or “tags,” embedded in physical objects which send data directly to NFC-enabled...
by Deborah Corn | Finance, QR, RFID, Tips, Tools, Training, Trends, Video
ShelfX’s Vending Fridge nixes the cashier, uses QR codes, RFID to ‘know what you took’ By Joe Pollicino QR codes and RFID tags aren’t uncommon when it comes to automated payment applications, and now Colorado-based ShelfX has purposed...
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