The Printerverse Announces Line Up of Events, Activities and Presentations at #PRINT13
CHICAGO—August 19, 2013—PrintMediaCentr (PMC) is pleased to announce the schedule of presentations and events taking place in the Printerverse (booth # 5540) at PRINT 13 and co-located CPP EXPO, coming September 8-12 to Chicago’s McCormick Place. The Printerverse provides a unique show floor venue where attendees can come throughout the show to connect with the […]
Tips and Tools for Becoming an Integrated Project Manager – Part 2
In my first post on this topic, I gave you a little background info on my PM journey, and then gave you some homework to do before we moved along. This post is going to pick up right where we left off, so let’s start talking about schedules. In addition to a strong personality and […]
Tips and Tools for Becoming an Integrated Project Manager – Part 1
This is a re-post of Part 1 of this series which was originally posted over at AtTask. In all honesty, I caused a little confusion by sharing from over there, so my AtTask friends suggested I continue the series here on PMC, and they would sponsor it! BONUS! This is yet another reason why I […]
#PrintChat 3.0 Is Here!
Greetings Earthlings, Alternative Lifeforms, and Citizens of The Printerverse… Time certainly does fly when you are engaging with the biggest and best group of Print & Integrated Marketers on Twitter every week! It’s been over a year since @PrintMediaCentr took over the reigns of #PrintChat from @QuadGraphics, and I am happy to report that with […]
Students Create 'Subway Libraries' With NFC
I could make some points and suggestions about this, but instead Im just going to celebrate the students and their creation, and of course the promotion of the printed word! The Underground Library from Keri Tan on Vimeo. Miami Ad School Student Project: A Simple Solution to help New York’s Empty Libraries(The creators of this […]
HP Live Photo App Turns Photo Prints Into Augmented Reality Videos
This is a great idea and of course since the App works with print it’s even cooler! Im not a big photo sharing person in my real life, but Im thinking of other ways to use this tech that make more sense for me. For example, using the app to add a little photo to […]
Interpublic Launches Unit Focused on Lowering Print Costs
All the times I have been in-between Agencies and Freelance jobs, I have day-dreamed about becoming a Gun For Hire Print Production Auditor – I know, kinda print geeky and not as many travel perks as an astronaut, which was second on my day-dream job list. My plan was I to go into a company […]
Will Verizon’s New Data Pricing Be The Real QR Killer?
Beware of the new threat in town… MOBILE DATA PLANS! In the new pricing structure, a consumer can choose to pay MORE for a super-sized data plan and life goes on for them as normal. If they choose a tiered option, then they pay for the amount of data they will access – like choosing […]
Personalization Becoming A Reality Across The Hospitality Industry
The article below is from HotelMarketing.com, but I see it as a call to action for Printers & Service Providers with hospitality clients or Agencies with such clients to get in this game NOW if you arent already there. Having worked for many years in Agencies with casino’s, hotels, resorts and destinations as clients, I can […]
Sweden To Adopt World's First QR Coded Banknotes
Ok, QR codes have “jumped the shark” in Sweden. It might just be me, but I don’t see ANY added value scanning money to get information about a bank. I also just realized this is my second post about something Swedish today – the other being the IKEA story. I did watch Million Dollar Listing […]
Zoo Records "Hidden Sound" QR Code Campaign
This QR campaign has all the makings of a Hollywood movie: The Pitch: “Be Cool” meets “Cadillac Records” The Plot: Indy label overcomes all obstacles to create success for itself and its artists. Zoo Records “Hidden Sound” QR Code Campaign by Xath Cruz The problem about chasing medals is that it is often given to […]
Movie theaters turn pre-show trivia into smartphone game with prizes
If you ever saw the movie “Defending Your Life” with Albert Brooks and Meryl Streep (and if you didnt put it on your list now) Albert gets hit by a bus in his brand new Mercedes and essentially goes to purgatory where he is put on trial to “defend” his life. The judgement will decide […]