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Mobile Media
My 2021 Resolution: To Help More Printers Get More Customers!
My name is David Murphy and I love to help printers bring value to new customers. In fact, it’s been my passion for...
Get Informed on Informed Delivery and Other Direct Mail Enhancing Opportunities
Take a deeper dive into Informed Delivery and other direct mail enhancing opportunities that are available, and...
Raise Your Voice: Conversational AI in a Multisensory World
Since joining the print industry as a trade journalist in 2015, I have walked many trade shows, attended many...
9 Superbly Simple Ways Printers Can Increase Email Newsletter Subscribers
When marketing with email newsletters, printers can get hung up on not having a big list of subscribers. My advice is...
Are You Augmenting Your Sales Metrics With Reality?
Multi-sensory print with holograms. Beacons. Haptics. I’m a sucker for cool experiences enabled by technology. Feed...
Appify Your Workflow!
We’re off to a fast start in the Wizarding World of Workflow 2017. The stars are telling us that this could be the...
Beacon Technology: The Next Wave of Interactive Marketing is Here
When I decided to write a column on recent use and discussion of QR codes, I knew I wanted to follow it with a piece...
Will The Resurgence of QR Codes Have Value For Marketers?
This might be the only PMC post about QR Codes in 2016! The undead are ugly. This is certainly true of the shambling...
Use print to capitalize on the #PokemonGO craze
Do you know about PokemonGO? PokémonGO is a mobile app game that uses augmented reality to view the world through your...
TRENDING: Today’s Startup Print Customers Are DEMOCOLLABORATING!
We’ve talked about how to woo start up companies and cultivate a love of print. Now that you’ve won a startup...
APP Turns Your Phone Into a Lightsaber To Celebrate Star Wars: The Force Awakens
It's times like these that you have to LOVE the "digitals" and the awesome things they can do - especially around the...
KFC Turns Its Iconic Bucket Into A Photo Printer
Shout out to Cindy Walas @steedmrspeel for sharing this on Twitter today! KFC Has Created a Fried Chicken Bucket That...
Decoder Ring: Understanding How To Make Your Web Presence Work For You
Recent inspiration has given light to something I think will help many of those roaming the Printerverse. In the past...
Easy Ways to Freshen Your Email Newsletter
if you haven't freshened up your email newsletter recently, it's TIME! Give your readers something to look forward to,...
Does Your Added Value Proposition Include Worthwhile Content?
Take a look at this cool, and very scary Infographic. This is your online attention competition in real-time. Watch it...
New Print Ad Can Keep Track Of Kids At The Beach With App
When I shared my CMYK Manifesto to Re-Think Print in 2014, this is what I was talking about - x1000! Nivea's...
The Future Of Print Is In The Palm Of Your Hand
I have written a few posts to date regarding my experience at Dscoop and saved this one for the finale since it will...
[infographic] Responsive Web Design: Hope Or Hype?
Last February I lead a panel titled "Building The Bridge From Print To Digital Through Design" at Graphics of The...
Meet Fabio Seidl – Creative Director Behind Billboard's Music Playing Magazine
A little NFC, and a lot of Creativity can go a long way these days. This post takes us to South America where Creative...
Paramount Pictures Taps NFC To Deliver Exclusive Star Trek Content In Airports
Travelers passing though O'Hare, LAX, DFW and JFK will have an opportunity to open a channel and hail some exclusive...
Meet Robert Hunt: Creator Of Awesome Industry App @PrintApply
As I often mention, one of the perks to having a website that's dedicated to sharing cool things with our community is...
New York Magazine Debuts QR Code Marketing Campaign
Welcome to Cross-Media Marketing New York Magazine! Your first dip into the pool was executed very nicely as well......
College Uses Augmented Reality OOH Banner To Recruit Students
Here is a great use of cross media marketing! A printed banner connects people (and potential students) with a digital...
10,000 NFC Ad Panels Go Live Across The UK
Hear that? It's the sound of progress! Sure there are soon to be antiquated QR codes on these out-of-home ads, but...
HP Live Photo App Turns Photo Prints Into Augmented Reality Videos
This is a great idea and of course since the App works with print it's even cooler! Im not a big photo sharing person...
Trade Show Swag Moving To #NFC For Engagement
Until I watched this video, I really believed the NFC process was way more complicated than it appears to be. Even if...
Where AR We Now: The Current State of Augmented Reality
By Ben Freund I decided to challenge myself for this month’s article. I decided I was going to find out what was so...
360 Panoramic of the BBC’s World’s Newsroom Triggered by #DirectMail
This is certainly a cool way to stand out from the crowd, especially when you are approaching the "media" industry...
Japan Using #AR To Teach Kids to Enjoy the Newspaper!
This needs to be an "A-HA" moment for the publishing world! Problem: Printed newspaper readership in decline, loss of...
Philadelphia Cream Cheese Goes Interactive With #AR #Packaging
Get a schmear of Augmented Reality with your bagel! Brand loyalty is a wonderful thing. Once consumer trust is...
McDUMB! McDonald’s Tries #QR Codes
It's hard to believe that there haven't been any McQR codes before now, but they are certainly going all out by...
Samsung Tests #NFC Window Shopping in Amsterdam
In October of last year I attended the SGIA Expo in Las Vegas where I was also invited to present an educational...
NFC Now Playing At A Theater Near You
Ok, well in this case the theater needs to be in Australia, but still good news that Near Field Communications (NFC)...
No Brainers for Mobile Marketing with QR Codes – From a Teenager!
And now, a few poignant words of advice from Sandy Hubbard's son... and PMC's teenaged "man on the street!" No...
Not All Mobile Marketing Solutions Are Equal [Infographic]
With a growing number of consumers searching for products and services on mobile devices, your mobile presence will...
What’s New in Near Field Communications
by guest blogger Ben Freund Near Field Communications has been touted as the next big thing to unite print and digital...
Blippar Makes The Shortlist (Interactive)
This is a nice example of Augmented Reality from Blippar. What makes this interesting for me, is that in this magazine...
Budweiser Extends Happy Hour With QR Code Campaign
This is from Y&R Ecuador and launched in May 2012. It's making the rounds in the US now. The premise - kinda cool...
QR Code Scans Skyrocket in Q2 2012
What I would love to know is whether or not the "Scanners" would scan again, how many of the accounted for scans were...
Top QR Code Uses So Far in 2012
Im sharing this because it's nice to see the USPS receive a positive shout-out for a change. Regarding the author's...
Coffee Chain Creates Location Based Interactive Newspaper Ads
Simple. Added Value. Caffeine. The trifecta of optimum conditions for ROI. Coffee Chain Creates Location Based...
IKEA Unveils Its Catalog Of The Future
Goodbye QR Code and Hello Augmented Reality... it was only a matter of time before the inevitable, right? With IKEA...
Will Verizon’s New Data Pricing Be The Real QR Killer?
Beware of the new threat in town... MOBILE DATA PLANS! In the new pricing structure, a consumer can choose to pay...
QRmovie Integrates QR Codes Into A Moving Image
Roger Smolski over at 2D Code never disappoints when it comes to spreading the word on QR, especially new applications...
Free Wi-fi, Friend or Foe? [infographic]
via Free Wi-fi, Friend or Foe? [infographic]. As mobile devices become more and more popular the demand for easy...
App Has Beer Fans Seeing Gnomes with Augmented Reality Coasters
Oops - a little late on this one since Gnome week was June 6-9th. Still cute - unless it's 3am and the Gnomes start...
Popular Science Enlists Augmented Reality To Bridge Printed Page, Digital World
It's awesome that the publishing industry is adopting AR as another link between print and digital, and Im grateful...
1/1 Interview with Ken Blakeslee on Augmented Reality, the AR Summit, and Killing Mobile Phones!
There are many awesome aspects of being a media sponsor for an event, but access to people I wouldn't normally have...
Penguin Books and Zappar Bring Augmented Reality to Print
Dear Mobile Industry, As a member of the Print Industry I would like you to consider the following before declaring...
Video: The Guardian uses "Three Little Pigs" to show how print, online and social media intersect
This is quite brilliant - Black comedy with a spin on a fairy tale, mixed with a poignant message about how quickly...
QR Code Created By Shadows Boosts Sales 25% During Lunchtime
GENIUS! How do you create lunchtime sales? How about a perfectly positioned QR code that only shows up at noon with...
Personalization Becoming A Reality Across The Hospitality Industry
The article below is from HotelMarketing.com, but I see it as a call to action for Printers & Service Providers...
Sweden To Adopt World's First QR Coded Banknotes
Ok, QR codes have "jumped the shark" in Sweden. It might just be me, but I don't see ANY added value scanning money to...
College Creates Augmented Reality APP To Enhance Campus Experience
The concept is cool, but after I downloaded the APP and scanned the picture, I was not thrilled. This was my...
Zoo Records "Hidden Sound" QR Code Campaign
This QR campaign has all the makings of a Hollywood movie: The Pitch: "Be Cool" meets "Cadillac Records" The Plot:...
Movie theaters turn pre-show trivia into smartphone game with prizes
If you ever saw the movie "Defending Your Life" with Albert Brooks and Meryl Streep (and if you didnt put it on your...
Volkswagen Proves a QR Campaign Can Work
This has all the makings of great guerrilla marketing - a new product, a mystery, and organic buzz from "the people"...
Lexus Brings FIRST NFC-Enabled Print Ad to Wired Magazine
Setting aside everyone doesn't have an NFC-enabled smart phone, this is still cool and a nice introduction to the...
Infographic: Instant America
Patience, is not one of my strong points. While I always thought that I was a high-level impatient, according to this...
Another QR FAIL (disaster)
Granted this is from This Is AFCA, the official magazine of the American Football Coaches Association, and not People...
Order Popcorn From Your Theater Seat via QR or NFC!
Finally an APP everyone can get behind! This is from Australia, and if you watch the video you might be more...
Postology Report: There Will Be a Postage Incentive Promotion This Summer
If you plan on incorporating or submitting materials with QR codes during this promotion, take HEED - the USPS is now...
Geo-targeting apps may find themselves in 2012
Print take notice! WHERE your audience sees you is moving up this list in regard to value added, location based offers...
Peapod, P&G tap mobile to simplify grocery shopping for commuters
Last year, the QR grocery store in the subway in Seoul, Korea created quite a bit of buzz not only for the great idea,...
Experience an Augmented Reality Valentine's Day with Starbucks
by Heather Taylor Yesterday Starbucks launched their new Valentine's augmented reality (AR) cups. It's quite...
PMC's Documobi Webinar: The Recap
Thanks to all of the 250ish attendees on the Documobi webinar Wed Jan 11th, and to the other 200 that registered but...
Coca-Cola tests NFC advertising in Singapore
It's very nice to see that NFC and QR are living happily together in Singapore 🙂 Coca-Cola has launched an NFC...
Moving circulars into the digital age
This article is speaking to retailers to get on board with digital circulars, but I am going to focus on Printers. If...
Augmented Reality Meets Gesture Recognition Through Print And More
Lot's of cool stuff coming down the road to interact WITH Print as well as other objects. Like any marketing...
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