by David Murphy | Digital Marketing, Digital Media, Marketing, Mobile Media, Mobile Shopping, Operations, Print Sales, Sales
My name is David Murphy and I love to help printers bring value to new customers. In fact, it’s been my passion for over three decades (and I’m still young!) When I was in high school in the ‘80s, my friends worked in restaurants and mall stores. Those jobs were...
by Deborah Corn | Digital Media, Direct Mail, Education, Marketing, Mobile Media, Print Media, Print Sales, Print Services, Training
Take a deeper dive into Informed Delivery and other direct mail enhancing opportunities that are available, and profitable! Topics covered: • How Informed Delivery works (the nuts and bolts) • Successful actions when launching direct mail with Informed Delivery •...
by Karis Copp | AI, Digital Media, Events, Future of Print, IoT, Mobile Media, Voice-First Technology
Since joining the print industry as a trade journalist in 2015, I have walked many trade shows, attended many conferences, and experienced many incredible innovations. I look forward to a print event every time, and I love seeing technology both familiar and...
by Sandy Hubbard | Email Marketing, Marketing, Mobile Media, Print Media, Sales
When marketing with email newsletters, printers can get hung up on not having a big list of subscribers. My advice is to keep it simple. Make your email sign up superbly simple that it becomes a natural part of your normal marketing and promotion routine. Your list of...
by Andy Solages | Augmented Reality, Interactive, Marketing, Mobile Media, Operations, Print Media, Print Sales, Print Services, Tools, Trends, Uncategorized
Multi-sensory print with holograms. Beacons. Haptics. I’m a sucker for cool experiences enabled by technology. Feed me. Feed my geek. When it comes to marketing and print technology, I never go hungry for long. Perks for writing on Team PMC, and being a #PrintChat...
by Pat McGrew | Finance, Mobile Media, Operations, Print Services, Printers, Software, Software and Systems, Trends, Workflow
We’re off to a fast start in the Wizarding World of Workflow 2017. The stars are telling us that this could be the year that more shops that are struggling with spreadsheets, sticky notes, and yellow legal pads might jump on board the workflow automation train. Why?...
by Andy Solages | Digital Media, Digital Signage, Interactive, Interview, Marketing, Mobile Media, Packaging, Print Buying, Print Media, Print Sales, Print Services, Printed Electronics, QR, RFID, Software and Systems
When I decided to write a column on recent use and discussion of QR codes, I knew I wanted to follow it with a piece about fresher technology that is used with similar intent. Beacon technology was the first thing that came to mind. I thought of beacons in part...
by Andy Solages | Marketing, Mobile Media, Print Buying, Print Media, Print Services, Printers, Publishing, Social Media
This might be the only PMC post about QR Codes in 2016! The undead are ugly. This is certainly true of the shambling “walkers” on the cutting end of Michonne’s blades. But these guys were ugly back when they were alive and popular with marketing departments. We’re...
by Sandy Hubbard | Augmented Reality, Digital Media, Interactive, Mobile, Mobile Media, Print Media, Trends
Do you know about PokemonGO? PokémonGO is a mobile app game that uses augmented reality to view the world through your phone and see Pokémon creatures. You capture the creatures, gain points for activities, and use your creatures to claim points of interest in your...
by Sandy Hubbard | #PrintSales, Marketing, Millennials, Mobile Media, Print & Digital, Print Media, Print Sales, Print Services, Printers, Sales, The Cloud, Tools, Trends
We’ve talked about how to woo start up companies and cultivate a love of print. Now that you’ve won a startup customer, there’s more work to be done. First and foremost, you need to understand and manage the “democollaboration” style of today’s young and new...
by Deborah Corn | Creative, Digital Media, Interactive, Marketing, Mobile Media
It’s times like these that you have to LOVE the “digitals” and the awesome things they can do – especially around the Holy Grail of Uber-GEEK fandom, Star Wars! This post is from Digital Synopsis, and the site is a great resource for...
by Deborah Corn | Creative, Digital Media, Digital Print, Marketing, Mobile, Mobile Media, Packaging, Print Media, Printed Electronics, Trends
Shout out to Cindy Walas @steedmrspeel for sharing this on Twitter today! KFC Has Created a Fried Chicken Bucket That Doubles as an Instant Photo Printer! See full post and more pics on PetaPixel! After 60 years in Canada, KFC knows that some of the best memories are...
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