Rights, Reuse, Revenue And The Recap from #DAMNY
by Thaddeus Kubis This blog is provided via Print Media Center and Deborah Corn. Deborah set me up with a press pass for the Henry Stewart Event DAM NY May 1-2, 2014 in NYC, and for that I am thankful – and hopefully you will be too. The Print Media Centr community was also able to follow […]
Catnip Scented #Directmail Creates Kitty Litter Customers
Getting to consumers through their pets isn’t a new concept – but it is still a smart one! Over the years I have shared info about an interactive billboard that provided dog food samples, a TV commercial only dogs could hear, and personalized meme cat postcards – now welcome cat mail to the list! According to […]
Getting Real With The Perception Of Print On #EarthDay
I have said it many times, but for those of you who may not already know, I am a TV Junkie. Many of my blogs, industry presentations and even #printchat topics have been inspired by something I’ve seen on TV, and such is the case with this one. I was catching up on shows I […]
Customer Experience: Winning Hearts Is Winning Business
by Chris Echevarria Last month I had a chance to explore the idea of customer experience from the five senses. It’s in the way your customers see, feel, hear, possibly touch and taste their way through their customer journey with your company or product. I know some times my supporting staff probably think I’m a bit […]
How CRM Can Help You Market Your Print Business
by Kate Gansneder First, what is CRM? For many in the customer service industry, a Customer Relationship Management program is a familiar tool. Many have used them to manage contacts, points of connection, keep a record of emails and calls, and even keep orders linked to specific people or companies. CRM is a tool to […]
Why Should I Buy Print From YOU – Part 2
In a recent article, I shared some tips to assist you and your sales team understand what I expect from a Print vendor (well, any vendor for that matter) soliciting my business. And it got me to thinking about how I, as a marketer, spend a good part of my day researching prospects, testing messages, […]
ASK ROCK: Should I Invest In 3D Printing?
Welcome to ASK ROCK, a monthly advice column where industry expert Rock LaManna will answer your questions on topics such as: key financials for business, and how it can lead to profitable organic growth, M&As, strategic alliances, succession plans, and exit strategies. He will also talk about leadership and present family business case studies. Do you have […]
1/1 With Thaddeus Kubis – Author, Guide To Integrated Marketing And Media Convergence
Thaddeus Kubris is a fellow blogger on Printing Impressions, and an active member of my LinkedIn Group Print Production Professionals. Thad is extremely passionate about the evolution of communications, and recently authored a book to help Printers adapt and profit in the integrated media world. I am still in the process of reading my copy, but […]
DAM Equals Dollars For Print
If you follow PMC or my posts with any regularity, you already know my strong belief that “Those who hold the assets, hold the Power!” When it comes to adding revenue generating services, the easiest place to start is looking at what you have, and if you are a Printer one thing you have in […]
#PRIMIR 2014 Summer Meeting To Reveal 'Vision' Of Evolving Printing Industry
This looks cool… if anyone is going PLEASE let me know!! Program Theme Explores “Print’s Evolution—Changing Markets, Firms, Technologies and Applications” Reston, VA—PRIMIR, the Print Industries Market Information and Research Organization, the research arm of NPES, announced its Summer Meeting to be held July 21-23, 2014 at the DoubleTree Downtown-Lakeside Hotel in Cleveland, Ohio. […]
[infographic] The Five Most Dangerous Creative Productivity Myths – BUSTED!
Our friends at AtTask have produced a series of cool infographics I’ll be sharing here and there. I started with this one because it’s something I am currently being challenged with – TIME MANAGEMENT! #4 in particular strikes a chord. I have to admit then when I worked in Ad Agencies project management tools and […]
Go Global: Tips And Tools For Streamlining International Shipping
by Marc Zazeela Every day, the world is getting smaller and smaller. Businesses are going global. The Internet has spawned a brave new world of business opportunities. Why then, the anxiety about shipping internationally? Many companies find that international orders account for 30% of their total business. Surely, it must be difficult to serve an […]
