Customer Opportunities Expand with First-ever White Ink for Digital Sheet-fed Presses

HP today announced the availability of HP ElectroInk White for the new HP Indigo 7500 Digital Press, expanding the press’ capabilities, market and business potential.

This follows the positive early reception of HP ElectroInk White for commercial and packaging applications on HP Indigo press 5000 and 5500 models following its worldwide launch three months ago. Further extension of HP ElectroInk White availability, to HP Indigo 7000 Digital Presses, is expected in the first half of 2011.

HP ElectroInk White is the industry’s first white ink for sheet-fed digital presses. It enables HP Indigo press users to print full-colour images on transparent, coloured and other substrates commonly used in point-of-purchase (POP) signage, greetings cards, direct mail and other applications.

Meeting the increasing market demand

HP ElectroInk White has been available for HP Indigo label and packaging presses for more than a decade. The introduction of white ink into the commercial market has required increased production capacity. HP ElectroInk White production was, therefore, moved from Ness Ziona, Israel, to the main HP Indigo ink and press manufacturing site at Kiryat Gat, providing an increase in space of about 50 percent.

“Worldwide industry interest and uptake has been very positive, with a significant number of customers already requesting the option kit for HP ElectroInk White in the first weeks since its launch,” said Alon Bar-Shany, vice president and general manager, Indigo division, HP. “This new ink helps PSPs offer more with their existing HP Indigo platforms, and represents a chance to gain incremental business on jobs they could not previously produce on a digital press. We expect the use of HP ElectroInk White to accelerate as PSPs and their customers come to appreciate its potential for creativity and added value.”

See full article at: Customer Opportunities Expand with First-ever White Ink for Digital Sheet-fed Presses.