A recent survey finds that Facebook merchant pages rank as the top social tool for brands. Retailers recognize the value of grabbing a piece of the Facebook pie, setting up merchant pages on Facebook and aggressively working to collect fans.
And according to a recent poll by search engine marketer Performics, 34% of consumers say they first heard or learned about a product via a social network.
But the ultimate goal for merchants is to tap into Facebook’s 400 million users and see direct results that affect the bottom line and to monetize their social media presence. This has been easier said than done, however.
Facebook is a great place for discovery, branding, promotion and consumer communications, but until now there has been no way to sell directly to Facebook users. The old “walled garden” solution that required Facebook users to leave the network and go to destination Websites simply did not work.
See full article at: How to Convert Facebook Fans Into Customers.
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