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Print CEO – Printing Industry News and Opinion – Relationship Marketing 3.0, an opportunity for printing companies?.

As I was reading a white paper by Peppers & Rogers titled Relationship Marketing 3.0 Thriving in Marketing’s New Ecosystem I couldn’t help but notice the opportunities for printing companies to incorporate these tools in marketing ourselves and possibly offering it as a service to our customers.

I don’t think you will disagree that in today’s marketing environment, power has shifted from companies to customers. Most customers trust each other far more than they trust a company’s brand. The only way for a company to earn loyalty with customers is to develop an authentic and relevant relationship.

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