As I was reading a white paper by Peppers & Rogers titled Relationship Marketing 3.0 Thriving in Marketing’s New Ecosystem I couldn’t help but notice the opportunities for printing companies to incorporate these tools in marketing ourselves and possibly offering it as a service to our customers.
I don’t think you will disagree that in today’s marketing environment, power has shifted from companies to customers. Most customers trust each other far more than they trust a company’s brand. The only way for a company to earn loyalty with customers is to develop an authentic and relevant relationship.
Continues @ http://printceo.com