E-mail and social synergies: Driving acquisition and engagement

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Brand loyalty and customer engagement are at an all time low as more companies are vying for attention in an increasingly crowded and competitive landscape. This has only increased with the additional messaging customers are receiving from networks like Facebook and Twitter. As a result, it has become increasingly difficult to cut through the clutter and build meaningful conversations. In order to foster these relationships marketers must stand out and present a memorable and unique customer experience. Consumers have come to expect brand interactions that offer value beyond monetary savings. They expect to be entertained, inspired, informed and heard.

With the power of e-mail marketing and the emergence of social media, companies now have the ability to communicate with customers in the mediums where they spend most of their time online. The conversation has changed and that conversation should be initiated with consumers in their channel of choice. According to Forrester Research, social media will see the fastest growth of any online media channel in the next four years, with spending projected to reach $3.1 billion by 2014. Within the same timeline, Forrester predicts that e-mail users will go from 145 million to 153 million. So, although some have pontificated that e-mail will be replaced by social media, which is clearly not the case. Here are some undeniable signs that point to this:

See full article at: E-mail and social synergies: Driving acquisition and engagement – DMNews.