New Printing Industry Trends | Trending Topics Blog.
The emergence of digital and Internet technologies in recent years have brought about new printing trends that will change the landscape of the printing industry. These printing industry trends have changed the way companies do business from the design to the printing phase of operations.
In Australia, the printing industry has met these new printing trends with open arms as many have updated their workflow and production strategies to meet the changing demands. On the other hand, many of those who never made such important changes have struggled because of the growing competition by non-print and online media.
According to the Rochester Institute of Technology School of Print Media, there has been a growing media competition considering the fact that print advertising is driven by newspaper, magazine and periodical revenues while “the Internet is chipping away at traditional media usage and communication. ”
The recent developments in the printing industry can be attributed to several printing trends:
Workflow Digitisation
One of the most important printing industry trends has been the electronic delivery of files as desktop publishing takes full control of the printing process. There is an emerging need for the electronic delivery of graphics and images, which has made film media process obsolete. The industry has adopted automated workflow processes that would link customers, printing systems and services like never before.
