The Best-Ever Social Media Campaigns

: Image by bobster855 via Flickr

Procter & Gamble’s Old Spice was just another guy brand with an entertaining spokesman in its TV commercials until the brand’s agency, Wieden + Kennedy, put Isaiah Mustafa on the Web recently and invited fans to use Twitter, Facebook and other social media outlets to pose questions that he quickly answered. The questions poured in–even celebrities asked a few–and Mustafa responded in more than 180 Web videos shot quickly over a few days. The real-time effort was the first of its kind, but it won’t be the last.

Marketers are eager to find clever new ways to engage consumers online with branded content and interactive advertising that is good enough to make people want to share it with their network of friends. Consider Burger King’s ( BKC – news – people ) “Subservient Chicken,” who has been taking commands on the Web since the guy in the chicken suit was introduced in 2004.

See full post at: The Best-Ever Social Media Campaigns – Forbes.com.

1/1: Interview with Eric Baldwin, Creative Director at Weiden + Kennedy (printmedicentr.com)