In this session attendees find out how to integrate Quick Response (QR) codes in their product, product packaging and marketing to increase customer engagement resulting in increased: sales; product use; satisfaction; and fewer call center calls.
1. If your company has a product that requires installation. A scan code on the outside of the box: launches How to Install [a ceiling fan] video on the outside of the box.
2. If your company has training videos. A scan code on your software box: launches a training video for your software.
3. Scan codes on retail “shelf talkers” launches backstory features and benefits video for each product. (Example: Say Cheese)
4. Does your company seek print media coverage? Have your publicist give scan codes to print journalists – and distribute with your PR Newswire Release – to help activate print editorial coverage. The Oprah Magazine uses scan codes in advertorial pages in its September 2010 issue, as reported by the (excellent) 2D Barcode Strategy blog by Roger Marquis. (Example: Laptop magazine used 13 scan codes in its June 2010 edition to add video to its product reviews.)
5. If your company helps non-profits. If you have a video showing what your company did to help the non-profit; or how you can help the non-profit. A scan code launches a video backstory about your company making a difference in the community.
6. Does your company run conferences or events that use registration badges? The scan code on each name tag enables each guest to quickly and easily exchange contact info.
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