by Deborah Corn | Marketing, Mobile, QR, Trends
New campaigns by Lionsgate Films and Aloft Hotels underscore how QR codes appear to be picking up speed in the mobile marketing space. Lionsgate has announced a so-called “physical Internet” campaign for the upcoming movie, “For Colored Girls,”...
by Deborah Corn | Mobile, Tips, Tools, Trends
“4.2 billion out of six billion people in the world own toothbrushes, and 4.5 billion people own mobile phones,” was the buzzed about statement at the annual Mobile Marketing Association Forum Asia Pacific conference earlier this year. That’s a pretty bold statement,...
by Deborah Corn | Marketing, Mobile, Trends
Mobile is red hot this year, but it still won’t be a billion-dollar ad business in the U.S. until 2011, according to new eMarketer estimates. According to a new report, U.S. mobile advertising spending will reach $743 million this year, up a whopping 79% from...
by Deborah Corn | Marketing, Mobile, Publishing, QR, Trends
Back in July, GoMo News reported that Allure magazine was launching a give-away promotion powered by Microsoft Tag mobile barcodes. The contest gave away $725,000 of beauty products over the course of a month, to people who scanned the Tags with their mobile devices....
by Deborah Corn | Direct Mail, Mobile, QR, Tips, Tools, Trends
One of the newest and most intriguing ways marketers are integrating mobile with the traditional power of direct mail is through QR codes, or Quick Response codes. These two-dimensional barcodes can feature PURLs that drive users from printed material to the Web via...
by Deborah Corn | Interactive, Mobile, Trends
Talk about a cool interactive experience. This installation for Nokia World turns a Nokia N8 smartphone into a virtual paintbrush. Users can throw paint on an LED billboard with the flick of a wrist, or turn phones into paintball guns by breathing into their handsets....
by Deborah Corn | Interactive, Marketing, Mobile, QR, Tips, Tools, Training, Trends
If you are researching two dimensional (2D) scan codes such as Quick Response codes, EZcodes, Microsoft Tag codes, FOX Codes – to help your company leverage smartphones and integrate the codes into your product packaging, promotion, publicity, social media and...
by Deborah Corn | Marketing, Mobile, Trends
The Pittsburgh Penguins, who had a major draw in their young center Sidney Crosby, were looking for an innovative marketing approach to spring back from recent National Hockey League troubles. Fan morale by 2008 had been dampened by the team’s loss in the Stanley Cup...
by Deborah Corn | Interactive, Marketing, Mobile
A an industry group made of dozens of high-profile technology companies including Apple, Microsoft and Nokia, announced “significant progress” on its recommendations on how the Internet should be regulated. It will be interesting to see in what ways how...
by Deborah Corn | Buyers, Creative, Marketing, Mobile, Trends
The mobile advertising business is puny. But don’t tell that to Google and Apple. Advertisers are on track to spend only $1 billion globally on mobile advertising this year, compared to $45 billion on all online ads, according to Sandeep Aggarwal, analyst at...
by Deborah Corn | Interactive, Mobile, Publishing, Software, Trends, Video
Image via CrunchBase There’s a memorable scene in the movie Minority Report where a man reads a futuristic newspaper with rich embedded multimedia updating live with breaking news. While we are a long way seeing anything like this in the hands of the general...
by Deborah Corn | Marketing, Mobile, Trends
Image via CrunchBase Mobile marketing is no longer limited to the relatively minuscule screens of our mobile phones. With companies like Apple leading the way, the mobile marketing industry is now evolving to accommodate something it isn’t used to targeting – an...
